I was a bit excited this morning to see that IBM’s CityOne had finally launched. I’m always a fan of innovative games with real life applications and I am currently searching for activities to use with my high school students. Billed as a SimCity-like experience, but with an educational side, I was expecting to have some fun building a city to my specifications and doing some high level problem-solving.
That build-up would indicate some disappointment– and indeed there was. The glossy cityscape I viewed was inviting and attractive. A small icon indicated my first problem to solve. I clicked, exposing the specific city-planning issue related to water. Three solutions were presented with various pricetags. I choose the most expensive, most comprehensive solution and was presented with some boilerplate response. Mousing and clicking over the screen to find my next challenge I determined (perhaps incorrectly) that I had no more challenges. I ended this first of ten rounds thinking that I couldn’t make much progress if I only had ten challenges to solve.
I made it to turn 7, barely. By this round I had begun to have challenges from all 4 areas (water, energy, retail and banking), but they all had the same basic format. There were few of the identified game attributes– little challenge, no suspense, I had no idea what I was competing for or against and I didn’t know how or why I could fail– and I didn’t really care.
I was attracted to the game because of this line from Gizmodo: “The idea here, presumably, is that it’s always a good thing to educate the populace about the these sorts of problems, and, hey, who knows, someone might unwittingly stumble on a solution we can actually use.” This is hard to see how that could happen because all of the activities are call and response. There is no room or opportunity for players to create their own innovative solutions.
This seems like a marketing/training tool go awry. To launch the game I had to enter detailed personal info– not surprising– but the limited options for industry or occupation indicated to me that IBM had a target audience in mind. One of the follow up questions asked you to indicate if you were a software purchase “decider”. Many of the game solutions included using software (presumably developed and marketed by IBM) to clean up a variety of perceived major city issues.
It’s disappointing to me that this game is so lame. I have no problem with companies reaching out through games– I just want them to be fun. There was no fun to be had.
This post originally appeared in October 2010 on The Total Learner Experience.